SSIPL ventured into exclusive brand retailing when organised retail in India was largely fragmented and unorganised. We introduced the leading sportswear brand Nike to India with the launch of our first exclusive Nike store in New Delhi in the year 1998. Today we are their largest strategic retail partner in India with over 150+ exclusive stores.
We retail various international and domestic brands through our multi-brand concept store Sports Station. We offer a wide range of options in footwear, apparel, accessories and equipment under one roof from a plethora of international sports brands.
We manufacture footwear for certain international brands such as Puma, Asics, Lotto, Bata & national brand HRX. We manufacture various kinds of footwear such as sports shoes and thongs, based on specifications provided by the respective partner brands.
We are the licensee and distributors of the leading Italian Sportswear brand,” Lotto” in India. This partnership dates back to 2005. The distribution network pans across the business verticals of e-commerce, shop-in-shop retail, multi brand stores, exclusive brand stores and institutional sales.
SSIPL is the market leader in the business of franchisee retailing of global sports & lifestyle brands. With its country-wide presence, SSIPL takes pride in serving over 16,000 customers each day. Its current portfolio of Mono-brand retail offering includes leading international brands such as Nike, Levis, Clarks and United Colors of Benetton.
We also retail various international and domestic brands through multi-brand concept stores of SSIPL Lifestyle Private Limited, our wholly owned subsidiary. Sports Station is a chain of multi-brand sports stores which holds in its kitty a plethora of international Sports Brands, offering an assortment of options in sports shoes, apparel, accessories and equipment under one roof.
We manufacture footwear for certain international brands such as Puma, Asics, Lotto and national brand HRX. We have manufacturing facilities in Haryana, Himachal Pradesh and Uttarakhand. Our Company operates a total of six manufacturing facilities with a total production capacity of 4.89 million pairs of footwear and thongs per annum.
We are the licensee/sub-licensee for the brands of Lotto, and the distributor for Nike fitness equipment (ENI- JR286), and we distribute these brands, through the traditional distribution route and modern trade retail of shop-in-shop across large format retail and various e-commerce channels in India.